Katie Zaccardi – Bringing a Wellness and Self-Care Approach to Artist Coaching and the Music Industry with a Focus on Mental Health

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In today’s world we deal with a lot of societal pressures with social media and the chase for likes and followers being looked at with a microscope by the music business. Writing a great song that people connect with and selling tickets to a show is pressure enough. Combine the two, and it can lead to all kinds of issues when it comes to mental health. The music industry needs a different approach when it comes to artist management and coaching, and not just for artists but the music industry professionals behind the scenes as well. This is why I was really excited when the music industry-focused wellness and career coach, Katie Zaccardi, reached out to me to share her message on the podcast.

Kattie Zaccardi is a wellness and career coach that’s also a musician, songwriter, music industry professional, and certified yoga instructor. In her journey, she has been very open about her own experience with generalized anxiety disorder, which lead her to the discovery of the urgent need of having conversations around mental health and self-care within the music industry. Katie offers coaching that’s focused on self-care, mental wellness, but also traditional career coaching on how to successfully market yourself as an artist and build a career at being an artist. She also has her own podcast, The Out to Be Podcast, and is also the COO of Women Crush Music.

In this episode, we discuss some marketing tips for artists, her journey in the music industry, dealing with anxiety, tips for mental wellness and self-care, and much more.

Join Katie’s Free MASTERCLASS Session

Highlights from this Episode
[4:01] Studying Music Business at NYU
[6:28] Courses that were helpful for Real World Music Business
[7:45] Music Industry Internships
[9:25] Pitching Yourself
[13:58] Katie’s Current Music Career
[16:58] About Women Crush Music
[20:25] Wellness and Career Coaching
[28:05] Personal Experience with Anxiety
[32:30] Managing Anxiety and Panic Attacks
[41:30] Importance of Sleep
[45:35] Going to a Functional Medicine Doctor
[52:18] Managing Stress with Self-Care and Long Work Days
[56:11] Identifying someone that’s struggling
[58:48] Alternate Nostril Breathing
[1:00:35] Getting to Know Katie Zaccardi

Quotes from Katie Zaccardi
“You gotta know who you’re pitching to, because if you don’t, you can’t personalize it.”
“How can you look at everything you’re doing as building an actual relationship, instead of asking strangers for favors.”
“Nobody is looking at you [Artists] as a whole.”
“Sleep is the number one place to start…First of all start one thing at a time, second of all, start with sleep.”
“Make sure you’re staying hydrated, make sure you are taking a break for food.”
“When you do grab lunch, see if you cannot use your phone, see if you can just be present with your food, take a break, breathe deeply while you do it.”
“Set boundaries and say no. You’re not obligated to do anything for anyone.”
“If you need a break, and keep saying yes, eventually your body is going to stop you.”
“It’s not your responsibility to make anyone open up, but it is your responsibility to be a compassionate human being, and that will make people comfortable.”
“Simply ask, what do you need from me right now…do you need advice or do you want me to just listen.”
“Nothing is super urgent, and I think a lot of times in the music industry everyone acts as if everything is the end of the world and so urgent.”

Links to people, places, and things mentioned
NYU Music Business
Women Crush Music
Functional Medicine Doctor (How to Find)
Adrenal Soothe
CBD
Blue Light Blocking Glasses
Whoop Wristband
Magnesium
Ayurveda
Paul McCartney
Living With Yourself (TV Show)
For the Love of Money (Podcast)
Online Marketing Made Easy (Podcast)

Get in touch with Katie Zaccardi
PODCAST: https://pod.link/1456146541
WEBSITE: www.katiezaccardi.com
INSTAGRAM: www.instagram.com/katiezaccardi

Join Katie’s FREE MASTERCLASS, The top four mindset shifts you need to make in order to manifest your dream artist career, happening 11/14: bit.ly/outtobemasterclass

Katie’s Definition of Making It
“Being in touch with yourself, and it’s not about reaching anybody else’s goals or what you feel is making it, but being genuinely fulfilled and happy with what you’re doing.”

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits: 
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp