Katie Zaccardi – Bringing a Wellness and Self-Care Approach to Artist Coaching and the Music Industry with a Focus on Mental Health

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Cover, Katie Zaccardi, Ep095.jpg

You can also listen to this episode on iTunes | Spotify | Stitcher |

In today’s world we deal with a lot of societal pressures with social media and the chase for likes and followers being looked at with a microscope by the music business. Writing a great song that people connect with and selling tickets to a show is pressure enough. Combine the two, and it can lead to all kinds of issues when it comes to mental health. The music industry needs a different approach when it comes to artist management and coaching, and not just for artists but the music industry professionals behind the scenes as well. This is why I was really excited when the music industry-focused wellness and career coach, Katie Zaccardi, reached out to me to share her message on the podcast.

Kattie Zaccardi is a wellness and career coach that’s also a musician, songwriter, music industry professional, and certified yoga instructor. In her journey, she has been very open about her own experience with generalized anxiety disorder, which lead her to the discovery of the urgent need of having conversations around mental health and self-care within the music industry. Katie offers coaching that’s focused on self-care, mental wellness, but also traditional career coaching on how to successfully market yourself as an artist and build a career at being an artist. She also has her own podcast, The Out to Be Podcast, and is also the COO of Women Crush Music.

In this episode, we discuss some marketing tips for artists, her journey in the music industry, dealing with anxiety, tips for mental wellness and self-care, and much more.

Join Katie’s Free MASTERCLASS Session

Highlights from this Episode
[4:01] Studying Music Business at NYU
[6:28] Courses that were helpful for Real World Music Business
[7:45] Music Industry Internships
[9:25] Pitching Yourself
[13:58] Katie’s Current Music Career
[16:58] About Women Crush Music
[20:25] Wellness and Career Coaching
[28:05] Personal Experience with Anxiety
[32:30] Managing Anxiety and Panic Attacks
[41:30] Importance of Sleep
[45:35] Going to a Functional Medicine Doctor
[52:18] Managing Stress with Self-Care and Long Work Days
[56:11] Identifying someone that’s struggling
[58:48] Alternate Nostril Breathing
[1:00:35] Getting to Know Katie Zaccardi

Quotes from Katie Zaccardi
“You gotta know who you’re pitching to, because if you don’t, you can’t personalize it.”
“How can you look at everything you’re doing as building an actual relationship, instead of asking strangers for favors.”
“Nobody is looking at you [Artists] as a whole.”
“Sleep is the number one place to start…First of all start one thing at a time, second of all, start with sleep.”
“Make sure you’re staying hydrated, make sure you are taking a break for food.”
“When you do grab lunch, see if you cannot use your phone, see if you can just be present with your food, take a break, breathe deeply while you do it.”
“Set boundaries and say no. You’re not obligated to do anything for anyone.”
“If you need a break, and keep saying yes, eventually your body is going to stop you.”
“It’s not your responsibility to make anyone open up, but it is your responsibility to be a compassionate human being, and that will make people comfortable.”
“Simply ask, what do you need from me right now…do you need advice or do you want me to just listen.”
“Nothing is super urgent, and I think a lot of times in the music industry everyone acts as if everything is the end of the world and so urgent.”

Links to people, places, and things mentioned
NYU Music Business
Women Crush Music
Functional Medicine Doctor (How to Find)
Adrenal Soothe
CBD
Blue Light Blocking Glasses
Whoop Wristband
Magnesium
Ayurveda
Paul McCartney
Living With Yourself (TV Show)
For the Love of Money (Podcast)
Online Marketing Made Easy (Podcast)

Get in touch with Katie Zaccardi
PODCAST: https://pod.link/1456146541
WEBSITE: www.katiezaccardi.com
INSTAGRAM: www.instagram.com/katiezaccardi

Join Katie’s FREE MASTERCLASS, The top four mindset shifts you need to make in order to manifest your dream artist career, happening 11/14: bit.ly/outtobemasterclass

Katie’s Definition of Making It
“Being in touch with yourself, and it’s not about reaching anybody else’s goals or what you feel is making it, but being genuinely fulfilled and happy with what you’re doing.”

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits: 
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

S’von - A Musician's Journey Through the Music Industry Performing with Legends on the World's Biggest Stages

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Ep.079 Cover S'von.jpg

You can also listen to this episode on iTunes | Spotify | Stitcher |

S’von is currently the keyboard player for the legendary Smokey Robinson. Prior to that his journey began playing in clubs and small tours, until his journey one lead him to the inaugural American Idol Tour, where he met Kelly Clarkson. Since that tour, S’von has toured with many legends of the business such as Kelly Clarkson, Rihanna, and Smokey Robinson. He has performed on some of the biggest TV Shows in the United States such as Saturday Night Live, The Today Show, Good Morning America, Ellen Degeneres, Jay Leno, and many more. In this episode, S’von shares his journey along with many lessons for musicians such as what gigs to take, how to not get taken advantage of, tour etiquette, and much more.


To learn more about S’von, visit http://www.svononline.com/.

Highlights From The Episode:
[3:10] Inspiration to speak with students
[5:19] Day to day schedule on Tour
[6:40] Early musical inspirations
[8:00] Local Community & Growing Up
[8:29] Practicing
[10:56] Current Listenings
[11:47] What it takes to learn keys
[13:37] Favorite Gear
[15:40] Doing music full-time
[20:20] Before first big tour
[21:33] Choosing Gigs
[26:08] Advice on What to Ask For (Money-wise) 
[30:41] Relationship Building/ Being A Good Hang
[35:54] Lessons/Advice
[39:26] Storytime
[50:58] Frist Concert Experience
[51:39] Favorite Venue
[52:10] Interests
[52:51] Cryptocurrency
[53:39] Spotify IPO
[56:34] Guilty Pleasures
[58:28] Hollywood Vampires 

Quotes from S'von:
“I love interactions.”
“I would be gone for 6/7 weeks at a time, every time is different, it depends on how you manage it (tour).”
“To be honest, I was inspired by local musicians, I was inspired by local players, local clubs, churches.”
“When I went to college, the music was more-so about the people I went to school with."
“I practice less now, because I don’t want to loose the love of it. I felt like if I did it all the time, it would become more like a job and more mundane. I have to step away and not touch the keyboard for a bit.”
“If I keep trying to be a virtuoso, then my way of communication would be so complex in order to keep me interested, that the average person might not relate. I keep it less to keep the love there.”
“I’ll listen to other things, I didn’t grow up listening to a lot of keyboard players, I listened to a lot of other musicians."
“I try to create my own colors I don’t try to copy musicians work word for word, note for note.”
“On the keys, you have to spend time on it, it doesn’t have to be super complex. Start off with the basics, learn your scales, chords in every keys, 1,3,4,5 in every key. Play things in every key.”
“When you start to become comfortable with the instrument, and you are fluid with it, anything is possible."
“Take 30 days to commit to it, it will do wonders for you.”
“Once you learn how the instrument speaks, then you can play anything. I can play anything.”
“Literally I had a cell phone and a credit card. That was it. I had absolutely nothing, but I was really determined to get in.”
“I was really just looking for any opportunity. I was just lucky that my opportunities were at a bigger scale.”
“Say yes to mostly everything.”
“New people are trying to overvalue themselves. They X themselves out of a lot of opportunities.” 
“I’ll take whatever makes sense in the beginning. You have to pay your dues. Thing don’t just come in a straight line like that.”
“Once you get in the game, you figure out OK what’s worth my time, and what’s not worth my time.”
“If you have no experience, take the gig offered. If you feel like you are being exploited, then leave.”
“You learn from your experiences.”
“Ask your friends and contacts in the industry about what to ask for for money.”
“That’s what counts at the end of the day in the music business. You can be as talented and crafty as you want, but it matters how you handle your business. And people see that.”
“People choose you because they like to hang around you.”
“If you’re not a person people don’t like to hang around, that’s how it’s going to be in the business too”
“If a production has a million dollar budget, they don’t want to deal with a keyboard player with an attitude.”
“Work on your personality, play friendly with others, and you will be good."
“I treat a regular gig like it’s a big gig.”
“Just keep doing it, if you keep doing it, and you stay consistent, you will make it.”
“Patience is key. I was broke on Monday, and then I’m rich on Friday. It’s all the stuff that happens in between. If you don’t, you will burn out, and you will compare yourself to everyone else. What you see is not what you get.”
“Sometimes you think that you are ready, and you’re not. If you’re not ready, you’ll lose it quick.”
“You have to learn other rigs really fast sometimes.”
“I’m really into investing, stock trades and commodities, to leverage myself to not have to take certain gigs when I don’t want to.”
“Do your homework.”
“If your interpretation is off, you will make bad and emotional decisions.”
“I try to stay as healthy as possible, but catering will get you, man. You can’t smell celery!"

S'von's Definition of Making It:
"When you feel you happiest and your at peace." 

Get in touch with S'von:
http://www.svononline.com/
IG: @svon1
Twitter: @svon1

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Ari Herstand - Creative Ways to Build a Following, Generate Revenue, and Promote Your Music in the New Music Business

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You can also listen to this episode on iTunes | Stitcher |

Ari Herstand is the author of “How to Make It in the New Music Business.” This conversation is our Round 2 follow-up to episode 16 featuring the introduction to the book, and Ari’s backstory. In this conversation we dive into revenue streams, how to build a following, creative marketing strategies, follow-up questions from the previous interview, and much more. Ari is a musician, multi-instrumentalist, blogger, public speaker, actor, blogger, and mentor to fellow musicians. Through his blog Ari’s Take, he’s mentored and helped thousands of musicians across the world. His book is my students favorite book about the music business, and the must read for every musician looking to build a career in music. There isn’t just one way to make a living as a musician anymore, and we dive into some of those ways to build a career in the new music business.

This podcast is brought to you by Bandzoogle. Building a website should be easy. Bandzoogle is the website for musicians by musicians. Save 15% on your 1-Year Subscription with promo code "makingit" and start with your 30-Day FREE Trail

Highlights from this Episode
(5:25) Updates: How To Make It In The New Music Business
(8:53) Ari’s current music project, Brassroots District
(10:15) News on Brassroots District tour
(11:24) Most common asked questions since book release
(13:55) Market research platforms for objective reviews
(16:15) Best ways artists can add value to their relationships
(20:30) Storytelling: when and where to begin?
(30:26) Find the starting point of your story
(32:10) Common revenue streams for artists
(38:20) Revenue streams for Hip-Hop artists
(41:26) Using Facebook to generate income
(48:00) Advice for data analysis
(56:28) Targeting and engaging potential fans
(60:57) Facebook groups
(63:30) Engaging with people in person
(64:35) Where to find Facebook groups to join
(66:36) Playing and expanding outside of your hometown
(72:18) Building a Facebook ad without running it
(74:48) Targeting communities that can relate with your lifestyle
(76:26) How to write emails to book shows
(79:37) How to approach a venue with no past show history of your own
(85:17) Facebook Q’s from listeners
(85:27) What do you know now, that you wish you knew when you first started?
(87:07) Keeping in mind the 50/50 rule how much of  an artist’s resources should be spent in education?

Quotes from Ari Herstand
“I don’t believe in competition in the music industry, I believe we’re all stronger when we work together and I believe that a rising tide lifts all ships”
“Any musician can pave their own way and make it work in a way that makes sense to them”
“If you’re just kind of getting started…it’s not the time to be thinking about how I can make a career out of music or how can I make money, it’s the time to think about how can I hone my craft so I can challenge myself and become great”
“In every interaction think not how can they help me but how can I help them”
“Things will happen if you start helping people and adding value”
“[a career in music is] a marathon not a sprint”
“Your branding and your story are the most important things that you need to work out after you master your music”
“You have to get creative about how you’re going to target your fans”
“Don’t think of it as a transaction…what works is that you play the long game, analyze the data and study it”
“You don’t need to sit around waiting for a label”
“Nobody care about free downloads anymore…stay up with it, keep innovating and find what works for you”
“If you study and learn the nuances and intricacies of the backend data of Facebook, Instagram or twitter you will know more than anyone else in the music industry”
“You don’t want to get opening gigs for bands you like, you want to get opening gigs for bands whose fans would also like you”
“Eventually if you support the community, the community will support you back”
“Start local, figure out what works”
“You should blend the digital and physical world, it’s not an either/or anymore”
“It’s about finding a community…they will support you even if they don’t really, like, love your content or music, just because they identify with you and you’re part of the community”
“50 people is the magic number, if you can figure out how to get 50 people in every city then you can find a venue that will book you”
“The song is the most important thing; it all comes down to the song…do not settle for good enough”
“School is a great time to develop your art, learn the business…challenge yourself to be as best as you can be before you start your career”

Links to people, places, and things mentioned
Ari Herstand’s book: How to Make it in the New Music Business
Brassroots District
Bandzoogle
Reverbnation
Audiokite
Jeffrey James
Ed Sheeran
Dave Matthews Band
Nino Bless
Nas
Eminem
Common
Kendrick Lamar
Old School Marketing’s Rule of Seven
Sales Funnels
Allen Stone
The Troubadour
FM-84
Bandcamp
Vulfpeck
Alabama Shakes
The Social

Get in touch with Ari Herstand
Website:https://ariherstand.com
instagram and twitter:
@ariherstand
@ArisTake
Blog: Ari's Take
Book: How To Make It In The New Music Business
Email: ari@ariherstand.com   

Ari Herstand’s definition of making it:
“Making a living supporting the kind of lifestyle that you’d like to have doing what you love.”

This podcast is brought to you by Bandzoogle. Built for musicians, by musicians,
Bandzoogle makes it easy to build a beautiful website for your music. Their step-by- step system will get you online in minutes. Choose from hundreds of mobile-friendly themes, then customize your design with Bandzoogle’s easy point and click editor. Plus, all the features you need for a professional website are already built-in:

● Sell your music and merch commission-free, right on your website
● Build your fan list and send professional newsletters using the mailing list tool
● Pull in content from all of your online services, including Twitter, Instagram, and SoundCloud
● Get live support from their musician-friendly team 7 days a week

Plans start at just $8.29/month, including free registration of your own custom domain. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “makingit” to get 15% off the first year of any Bandzoogle subscription.

Keep in touch with us
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://twitter.com/chrisgoyzueta
https://www.facebook.com/makingitwithchrisg

Episode Credits
Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp
Show Notes: Manuel Pachamoro

Corey Glover of Living Colour - Stories of Rock N’ Roll, Touring with a Legendary Broadway Show, Winning Grammy’s, and an Academy Award Winning Film

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You can also listen to this episode on iTunes | Stitcher |

This episode features Corey Glover from legendary Grammy-Award Winning Rock Band, Living Colour. On September 7, 2017, Living Colour will be releasing their first studio album in 8 years, which features their lead single “Who Shot Ya,” which is a Notorious BIG cover with a Living Colour funk to it. You’re going to hear some amazing stories from Living Colour, the Oliver Stone 80’s classic movie “Platoon,” the broadway show Jesus Christ Superstar, and much more! Corey shares how him and Vernon Reid met, and was asked to join the band. Also, you’ll hear stories from his acting days and his role in the Oliver Stone film Platoon, which also featured young stars Charlie Sheen, Forest Whitaker, and Johnny Depp. We also talk about his time on the road with Jesus Christ Superstar, and touring as the singer for New Orleans funk powerhouse Galactic. Corey Glover is full of amazing stories, and shares his beautiful journey.

For more than thirty years Living Colour have created, recorded and performed their own brand of heavy rock that draws as much inspiration from yesteryear soul men and rock gods as they do from post-bop jazz and boulevard shaking hip-hop. Founded by guitarist Vernon Reid back when he was still a dreadlocked sideman with Ronald Shannon Jackson and other East Village noise ensembles, Living Colour includes vocalist Corey Glover, drummer Will Calhoun and  bassist Doug Wimbish.

This podcast is brought to you by Bandzoogle. Building a website should be easy. Bandzoogle is the website for musicians by musicians. Save 15% on your 1-Year Subscription with promo code "makingit" and start with your 30-Day FREE Trail

Highlights from this Episode
Favorite spots in New Orleans (06:30)
Influencers in New orleans (7:25)
Meeting Galactic (7:50)
Past and Current Mentors (10:30)
First show (14:10)
Details about the upcoming album (15:20)
Challenges and lessons learned from making the album (17:50)
Inspiration behind the Notorious B.I.G cover (19:10)
How to spread the message to reduce gun violence (21:21)
The next 6 months for Living Color (23:15)
The moment Corey knew the entertain business was for him (26:00)
Corey’s role in Platoon (28:30)
Meeting Vernon Reid (31:20)
Favorite bands toured with (37:00)
The Grammy experience (39:05)
Experience of touring with Jesus Christ Superstar (42:55)
How to run a successful crowdfunding campaign (47:20)
Advice on how to pick the right team (49:25)
Advice for young artist (52:00)
Memories from WrestleMania (54:20)

Quotes from Corey Glover
“Have the material before you get there.”
“There’s too many guns in this world and by gun I don’t mean a hand gun or automatic weapon, but things that destroy. Instead of build.”
“Violence is a kneejerk reaction.”
“Love is the key and I don’t mean to sound like a long haired hippie.”
“We’re going to go as far and wide as we can on this record.”
“This idea that record companies aren’t ideal anymore isn’t necessarily true.”
“There’s a bunch of people doing this and it is a necessity to be ever present.”
“Don’t overextend yourself.”
“You don’t have to be at every single event in all cases.”

Links to people, places, and things mentioned
People
Allen Toussaint
Sonny Boy Williamson
Albert King
BB King
Robert Johnson
Notorious B.I.G
Marvin Gaye
Vernon Reid
Robert Palmer

Places & Things
The Meters
Neville Brothers
Galactic
Brooklyn Bowl
Living Colour  
Muddy Waters
James Brown
Apollo Theatre
Platoon
Soundgarden
Jesus Christ Superstar

Get in Touch with Corey Glover
LivingColour.com
@LivingColour – Twitter
@LivingColour – Instagram
Living Color Official - Facebook

Corey Glover’s Definition of Making It
“Making it is being able to come home.”
“It’s doing what you want to do and stop and turn around and go ‘Wow I did all that?’”

This podcast is brought to you by Bandzoogle. Built for musicians, by musicians,
Bandzoogle makes it easy to build a beautiful website for your music. Their step-by- step system will get you online in minutes. Choose from hundreds of mobile-friendly themes, then customize your design with Bandzoogle’s easy point and click editor. Plus, all the features you need for a professional website are already built-in:

● Sell your music & merch commission-free, right on your website
● Build your fan list and send professional newsletters using the mailing list tool
● Pull in content from all of your online services, including Twitter, Instagram, and SoundCloud
● Get live support from their musician-friendly team 7 days a week

Plans start at just $8.29/month, including free registration of your own custom domain. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “makingit” to get 15% off the first year of any Bandzoogle subscription.

Keep in touch with us
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://twitter.com/chrisgoyzueta
https://www.facebook.com/makingitwithchrisg

Episode Credits
Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Neal Casal of Chris Robinson Brotherhood Shares Stories from his 30+ Year Career

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You can also listen to this episode on iTunes | Stitcher | SoundCloud  

What’s your definition of Making It? That's the last question I ask every guest on the show. When I think of making it, I think of longevity. It's not about what you can do in a year, but it's about what you can do in 20, 30, 40+ years of life. A lot of our guests have talked about focusing on the long game. One of the most common answers to this question besides getting paid to do what you love, is that making it is a constant pursuit that never really ends. When I think of "Making It," I think of people like Neal Casal. You'll hear his answer to this question at the end of this conversation.

Neal Casal has built a 30+ year career as a guitarist and singer-songwriter, who has released 10 original albums, toured and recorded with Ryan Adams and the Cardinals, and many more. Currently Neal is performing with the Chris Robinson Brotherhood who’s releasing a new album, Barefoot in the Head, on July 21st, 2017. He also performs with Hard Working Americans and Circles Around the Sun. Neal is a photographer whose work can be seen on his instagram channel and tumblr pages. He has shot album covers for Ryan Adams, Tift Merritt,  and many more, and has performed on many albums as a sessions guitarist. In the last 6 years, he has released 9 albums between all the bands he’s currently playing with. He’s been able to build a beautiful long career, with so much more on the horizon.

In this conversation we go through Neal’s backstory, talk about the new album, how Circles Around the Sun got started, his time with Ryan Adams and the Cardinals, and much more. I could’ve probably gone to speak with Neal for another two hours, but this episode is a great intro to his life’s journey so far.  

Support the Show & use our Amazon Banner for your next Purchase. Thank you! 

Check out the new album: Barefoot in the Head

Highlights from this Episode
New album details (06:05)
Reasons for a favorite record (08:39)
Writing process for the band (11:15)
Photography collection of the album (13:10)
First time picking up an instrument (13:55)
First time seeing Grateful Dead (16:16)
Circles around the sun project (18:35)
What’s next for the project (21:25)
Formation of the Chris Robinson Brotherhood (24:45)
Photo album of time with Ryan Adams (26:30)
Story of Starsky and Hutch (29:00)
Facebook question (31:15)
Making it to Neal (34:40)

Quotes from Neal Casal
“All roads lead back to my bedroom and a acoustic guitar in my hand.”
“You can dance to it, but also check in or check out.”
“It’s an interesting group, interesting people.”
“You have to be patient and develop your music slowly.”
“Their hobbies for other people, but they’re my life.”
“You always have to practice and keep your skills up.”

Links to people, places, and things mentioned
People
Grateful Dead
Chris Robinson Brotherhood
Jerry Garcia Band
Ryan Adams

Places & Things
Madison Square Garden
Meadowlands
Nassau Coliseum
Giants Stadium
Circles Around The Sun
Black Crowes
Beachwood Sparks
Ryan Adams and the Cardinals
Owen Wilson
Vince Vaughn

Get in Touch with Neal Casal
http://www.nealcasal.com/
https://www.instagram.com/nealcasal/
http://chrisrobinsonbrotherhood.com/
https://www.facebook.com/circlesaroundthesunband/

Neal Casal Definition of Making It
“I’ve already done that many times over. All I wanted to do was live a life with music and art at the center of it and I’ve been doing that for many years.”

Support the show for as little as $1/month on Patreon and get a ton of more content. 
https://www.patreon.com/makingitwithchrisg