Phil Messier - Synch Licensing and Music Libraries with the Founder of Bopper

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Phil Messier is the founder of the music synch licensing company, Bopper. The company is based in Montreal, Canada where Phil was born, raised. “Phil holds a bachelor's degree in music from the Université de Montréal, as well as an MBA from the EMBA McGill - HEC. He's a musician, entrepreneur, co-founder of Apollo Group. In 2015, Attraction Media bought the Apollo group, except for the Bopper platform, to which Phil devoted himself entirely from then on.” He has a deep background and understanding in the world of creating ads and working with different ad agencies. Phil is a fellow musician and multi-instrumentalist getting his start with the saxophone. In this conversation, we discuss Bopper and how artists can get involved. We also discuss how artists can get their music licensed for synch, music libraries, common themes for synch licensing and the types of music that’s most synch friendly, email etiquette, the structure of synch deals between artists and agencies, and much more. 

To learn more about Bopper visit https://boppermusic.com/

Highlights from this Episode 
[4:00] About Phil Messier & Bopper 
[6:37] Difference between Bopper & Music Bed 
[15:40] Notoriety of Artist Matters for Licensing Revenue 
[18:40] Types of clients and state of the licensing industry 
[22:45] Where synchs come from 
[29:20] Synch deals for artists 
[32:28] How artists get involved with Bopper 
[35:05] Email etiquette 
[39:58] Common themes in synch  
[45:48] Exclusivity with synch deals 
[51:00] Getting to know Phil Messier 
*Times are based on the video version. The audio version will be off by 1 or 2 minutes. 

Phil Messier’s Definition of Making It:
“I gravitate towards simpler things and simpler missions...I like solving problems, especially if it meets a purpose.” 

Get in touch with Phil Messier
https://boppermusic.com/ 
LinkedIn | Instagram |