Strategies to Playing Live & Building Your Email List featuring Lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon Curtis

You can also listen to this episode on iTunes | Spotify | Stitcher |

The questions I receive the most are related to touring and building a fanbase. Regardless of where you are in your career, whether you’re just starting out or have been grinding for a long time but you’re just not where you want to be in your career, this episode is ideal for you. In this episode, I expand on and string together some clips from past guests to help you build your most ideal strategy for playing live and building your email list. These strategies are beneficial for all genres. In this episode, we discuss utilizing house shows as a strategy to building your audience. House Concerts are not just for singer-songwriters and folk artists. There are and have been artists from all genres performing in people’s houses. From Hip-Hop artists performing at and organizing house parties, to metal bands playing in people's garages. This episode features valuable lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon Curtis.

Guests Featured in this episode
Ari Herstand from Episode #016
Bree Noble from Episode #082
Cheryl B. Engelhardt from Episode #083
Shannon Curtis from Episode #038

Quotes from this episode
“When there is excitement, people want to come and be part of the show.”
“Nobody ever got signed just because they played the cool venue in town.”
“Facebook people doesn’t want people leaving Facebook, on email you can send them
wherever you want.”
“When you have email subscribers, send them an email that you would send to a friend.”
“Send an email that people would want to open and look forward to reading.”

Links to people, places, and things mentioned
Steve Aoki
Email Marketing Stats from Mailchimp
Pre-Writing Your Automated Emails
Rick Barker
Anthony Snape
[BOOK] How to Make It in the New Music Business by Ari Herstand
[BOOK] All You Need to Know About the Music Business by Donald Passman
[BOOK] No Booker, No Bouncer, No Bartender by Shannon Curtis

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Cheryl B. Engelhardt - Building, Managing and ROCKIN’ Your Email Subscribers for Musicians

You can also listen to this episode on iTunes | Spotify | Stitcher |

When you post on social media, on average, anywhere from 0% to 5% of your audience see your post. The acception to that algorithm rule is when people are actually engaging with your post by commenting, sharing, and liking it. However, the less engagement, the lower the impression rate. Meaning, if you have 1,000 followers - 0 to 50 people see your post. However, the average open rate on emails is closer to 20%, and if you write really good emails that percentage can be significantly higher. This means instead of 0 to 50 people, 200+ people are actually opening and reading your email, and 66% at least see your email. That’s 660 people on your list of 1,000. With those kind of odds, don’t you think email management and building your email list as a musician, and really any business, should be part of your strategy? Maybe even one of the main focuses of your strategy? What has been holding you up from building, managing, and ROCKIN’ your email list? Is it lack of creativity on what to send or do you think it’s to time consuming? Today’s guest Cheryl B. Engelhardt raised over $40,000 from an email list with less than 2,000 subscribers. Motivated now?

Cheryl B. Engelhardt is a true pioneer in the world of DIY Musicians, and one the only or very few people that extensively talks about building and managing your email lists. In this episodes, she shares some amazing insight on creating a welcome series or welcome sequence for your email subscribers. Also, she shares some of the strategies she used for her crowdfunding campaign to raise over 5 figures on consistent basis with less than 2,000 subscribers. We discuss some amazing insight on the right time to start asking your audience for money, and when to start a crowdfunding campaign. The beauty of it all is that Cheryl is a fellow musician and songwriter at the core. She started her journey writing jingles and scores, and continues having a successful career in synch licensing. One of my favorite things about Cheryl is that she used the tools that have helped her with her career to teach other musicians on how they can do the same. She offers some amazing courses to teach you how to ROCK YOUR EMAIL LIST, writing a Perfect Pitch, and so much more.

There are so many ways to make a full time and fulfilling living being a musician in today’s world. You don’t have to wait for a label, manager, or agent to give you permission. Give yourself permission to educate yourself, learn new thing, and becoming a practitioner in the things you learn. The only way to get better is to start doing. Cheryl is a great example of how so many musicians today can find creative ways to “live the life they love.”

To learn more about Cheryl check out http://www.inthekeyofsuccess.com/ and https://cbemusic.com/

Highlights from this Episode
[4:05] Working with Ari Herstand
[7:40] Writing Bio’s, books, and more
[12:57] Sharing your story and journey
[17:25] Scuba Diving for the United States Government to a Music Career
[21:48] Coaching Resources for Musicians
[29:45] Communicating with your audience over email instead of social media
[33:00] Strategies to building your email list
[38:42] Email welcome series
[43:15] Sending a regular newsletter or broadcast
[50:42] Creating a Year’s Worth of Content with 30 Emails
[54:35] Crowdfunding through your email list and asking fans for money
[1:00:00] Rapid Fire Questions - Getting to Know Cheryl B. Engelhardt

Quotes from Cheryl B. Engelhardt
“It’s so easy now days to find the person before you even find the music.”
“The things that makes the story and the bio really interesting, is the points of transition.”
“What were the transitions, and what then were the decisions.”
“It’s awesome to not have to be full-time on the road and still have an artist career.”
“Get clear on what you want so it’s very obvious on your website and emails.”
“You get undivided attention when you’re reading an email.”
“Emails are way more likely to get delivered and seen than a Facebook post.”
“66% of people are more likely to purchase something through your email than the same ad over social media.”
[About Email and Social Media] “It’s not one or the other, it’s about how we can make these things work together.”
“Every email should have a call to action even if it’s not a promotion.”
“Your welcome series is meant to train them [subscribers] and engage with you in a certain way.”
“The most opened email will be the first email, because people sign-up for a thing, and they want the thing.”
“The key is to be consistent, so they can manage their expectations of you, and you’re not surprising or disrupting them.”
“The once a month rule, is a very outdated music industry rule.”
“If you can write 30 emails, and send one out every 2 weeks or 3 weeks, that’s a years worth of content.”
“When someone is reading a newsletters with so many things in it, you’re distracting them from yourself.”  
“If that person said no, Fuck It, on to the next.”

Links to people, places, and things mentioned
Ari Herstand
“Inevitably” by Cheryl B. Engelhardt
United States Geological Survey
Cornell University
Lou Playa
ReverbNation
SXSW
Anthony Snape
Pre-Writing Your Automated Emails
Sara Bareilles
Dave Matthews
Tim Reynolds
Amy Porterfield
Key Conversations with Cheryl B. Engelhardt

Cheryl’s Definition of Making It:
“Where I’m constantly participating in projects that allow me to be fully self-expressed in partnership and creative.”

Get in touch with Cheryl B. Engelhardt
All the stuff I offer musicians lives: inthekey.co/results
Rock Your Email List course: inthekey.co/emailcourse
The Perfect Pitch course: inthekey.co/perfectpitch
Free Checklist on Pitching Music: inthekey.co/prime
MX4 course: inthekey.co/mx4
Podcast: inthekey.co/keypodcast
Cheryl’s music: cbemusic.co/official
Instagram: cbemusic.co/cbegram

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp

Bree Noble - A Path to Being a Profitable Independent Musician

You can also listen to this episode on iTunes | Spotify | Stitcher |

The beauty of today’s music business, is that there are so many ways musicians can make a living. It’s important to remember that every artist is a business, and with being a business there are certain fundamental and advanced techniques that everyone can build a successful career with. Bree Noble is a singer-songwriter, podcaster, coach and co-founder of the Profitable Musicians Summit. Bree is focused on mentoring and coaching musicians through a step by step program that helps guide musicians through their journey of making a living doing music. In this episode, Bree discusses some of her principles on how to build email lists, touring and show strategy, and much more.

To learn more about Bree Noble http://femusician.com and get the free guide of 19 sources of income at http://femusician.com/income.  

Highlights from this Episode
[4:45] The Profitable Musicians Summit
[11:17] Resources available for Musicians by Bree Noble
[12:44] Projects Bree Noble is involved in
[17:37] How Bree got started in the music industry
[21:05] “The Music Industry Game” and common mistakes artists make
[22:46] How to know if an artist needs a manager or when to get one
[24:55] How often to play when first starting out
[27:08] When to transition from playing open mics and coffeehouses to house concerts
[29:28] Building the first 100 email list subscribers
[34:40] How often to send email newsletters to fans
[36:35] What to send to your mailing list
[40:40] Writing engaging posts on social media
[43:30] Facebook Groups versus Newsletters
[45:45] Touring strategy and when to start playing outside of your hometown
[51:25] Rapid Fire Questions

Quotes from Bree Noble
“I just started getting out there and got scrappy.”
“We get into these tracks with all these gatekeepers out there, and getting them to open the gate.”
“You need to be doing is not going to get a manager, you need to get customers, fans.”
“Become an entertainer, instead of someone who just does music.”
“Every fan that you get, you need to feel thankful and lucky for them.”
“In the foundation stage, you’re building your email list to 100 people.”
“Once you get that ball rolling with house concerts, it becomes easier.”
“Some people think you have to earn every single fan through blood, sweat and tears, that’s not true.”
“It doesn’t have to be as complicated as most of you are making it.”
“I wasn’t afraid to ask for a referral.”

Links to people, places, and things mentioned
Femusician.com
Profitable Musicians Summit
Angela Mastrogiacomo
DIY Musician Conference
Female Indie Musician Community
Tyrone Wells
Zac Brown Band
Carlene Thiessen
Dawn Beyer
Rick Barker
Wham!
The Pointer Sisters
[BOOK] “The E Myth” by Michael E Berger
[Documentary] 20 Feet from Stardom
[Documentary] Metallica “Some Kind of Monster”
[Documentary] Metallica “This Monster Lives”

Bree Noble’s Definition of Making It:
“Doing what you love that gets you excited to get out of bed everyday, and not doing it on anyone else's schedule.”  

Get in touch with Bree Noble
Instagram | Twitter | Facebook
Musician's Profit Path Masterclass: www.musiciansprofitpath.com
Income Guide: http://femusician.com/income
Main site: http://femusician.com

Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://www.facebook.com/makingitwithchrisg

Credits:
Host: Chris Goyzueta (Chris G.)
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp