Katherine Forbes On Marketing Your Music Online & Creating Content

You can also listen to this episode on iTunes | Stitcher | SoundCloud

Episode 005 of the podcast continues our Nashville Series. In this episode our guest is Digital and Social Media Marketing expert and Author, Katherine Forbes. She moved to Nashville, TN after graduating college with no contacts or leads for a job. She did exactly what you should be doing when moving to a new city. Katherine went out to meet as many people as possible and started establishing relationships. Just days after moving to Nashville she landed an internship that lead to a job with an artist management company, DS Management, that works with Alison Krauss, Sarah Jarosz, and many more.

While in Nashville she launched her company Designing the Row. Recently she self published her first book “Market Your Music Online – A workbook for Musicians.” This is a wonderful book, and I highly recommend it. Recently she’s also started a music business support group on Facebook for women called Music Biz Besties. She’s also a blogger, web designer, and all around marketing ninja. One of the most important tips for anyone on social media is to engage with others. And that’s actually how Katherine and I met. I found her book on an instagram post, and reached out to get a copy and to introduce it to my Artist Development class at Full Sail University.  

This interview starts off with an acoustic performance by Alaina Stacy from Maybe April, who’s a very talented singer-songwriter in Nashville. If you like what you hear, you can find more info on her band at MaybeApril.com. This was a really fun interview. I hope you all enjoy!  

Quotes Mentioned
“Be consistent, people like to be able to predict what you’re going to do next.”
“Be yourself… remember why you’re doing music in the first place.”
“Just change it up (speaking about social media posts) to give them a reason to follow you on both platforms.”
“Write your goals down.”
“If you’re doing something for fame or money, it sounds good, but it doesn’t feel good.”
“The more you give, the more you get.” 

Links to Things Mentioned
Market Your Music Online – A Workbook for Musicians 
Designing the Row 
Buffer 
SongFancy  

Get in Touch with Katherine
Instagram/Twitter: @designingtherow

Katherine’s definition of Making It
“Loving what you do every day.”